diff --git a/src/lib/eina/eina_abstract_content.c b/src/lib/eina/eina_abstract_content.c
index 2392681084..73a77c00df 100644
--- a/src/lib/eina/eina_abstract_content.c
+++ b/src/lib/eina/eina_abstract_content.c
@@ -138,12 +138,10 @@ eina_content_new(Eina_Slice data, const char *type)
 
    _eina_content_ref(content);
    return content;
+
 err:
-   if (content)
-     {
-        free(content->data.mem);
-        content->data.mem = NULL;
-     }
+   free(content->data.mem);
+   content->data.mem = NULL;
    return NULL;
 }