diff --git a/src/bin/e_notification.c b/src/bin/e_notification.c
index 756837f1a..8626008e4 100644
--- a/src/bin/e_notification.c
+++ b/src/bin/e_notification.c
@@ -12,6 +12,21 @@ typedef struct _Notification_Data
 
 static Notification_Data *n_data = NULL;
 
+static void
+_notification_free(E_Notification_Notify *notify)
+{
+   EINA_SAFETY_ON_NULL_RETURN(notify);
+   eina_stringshare_del(notify->app_name);
+   eina_stringshare_del(notify->body);
+   eina_stringshare_del(notify->icon.icon);
+   if (notify->icon.icon_path)
+     eina_stringshare_del(notify->icon.icon_path);
+   eina_stringshare_del(notify->sumary);
+   if (notify->icon.raw.data)
+     free(notify->icon.raw.data);
+   free(notify);
+}
+
 static void
 hints_dict_iter(void *data, const void *key, Eldbus_Message_Iter *var)
 {
@@ -64,8 +79,7 @@ notify_cb(const Eldbus_Service_Interface *iface EINA_UNUSED, const Eldbus_Messag
    if (!n_data->notify_cb)
      return NULL;
 
-   n = calloc(1, sizeof(E_Notification_Notify));
-   EINA_SAFETY_ON_NULL_RETURN_VAL(n, NULL);
+   n = E_OBJECT_ALLOC(E_Notification_Notify, E_NOTIFICATION_TYPE, _notification_free);
 
    if (!eldbus_message_arguments_get(msg, "susssasa{sv}i", &n->app_name,
                                     &n->replaces_id, &n->icon.icon, &n->sumary,
@@ -73,7 +87,7 @@ notify_cb(const Eldbus_Service_Interface *iface EINA_UNUSED, const Eldbus_Messag
                                     &n->timeout))
      {
         ERR("Reading message.");
-        free(n);
+        e_object_del(E_OBJECT(n));
         return NULL;
      }
    eldbus_message_iter_dict_iterate(hints_iter, "sv", hints_dict_iter, n);
@@ -82,9 +96,11 @@ notify_cb(const Eldbus_Service_Interface *iface EINA_UNUSED, const Eldbus_Messag
    n->sumary = eina_stringshare_add(n->sumary);
    n->body = eina_stringshare_add(n->body);
 
+   e_object_ref(E_OBJECT(n));
    n->id = n_data->notify_cb(n_data->data, n);
    reply = eldbus_message_method_return_new(msg);
    eldbus_message_arguments_append(reply, "u", n->id);
+   e_object_unref(E_OBJECT(n));
    return reply;
 }
 
@@ -195,21 +211,6 @@ e_notification_server_unregister(void)
    n_data = NULL;
 }
 
-EAPI void
-e_notification_notify_free(E_Notification_Notify *notify)
-{
-   EINA_SAFETY_ON_NULL_RETURN(notify);
-   eina_stringshare_del(notify->app_name);
-   eina_stringshare_del(notify->body);
-   eina_stringshare_del(notify->icon.icon);
-   if (notify->icon.icon_path)
-     eina_stringshare_del(notify->icon.icon_path);
-   eina_stringshare_del(notify->sumary);
-   if (notify->icon.raw.data)
-     free(notify->icon.raw.data);
-   free(notify);
-}
-
 EAPI void
 e_notification_notify_close(E_Notification_Notify *notify, E_Notification_Notify_Closed_Reason reason)
 {
diff --git a/src/bin/e_notification.h b/src/bin/e_notification.h
index 554ecdd13..b92a15d55 100644
--- a/src/bin/e_notification.h
+++ b/src/bin/e_notification.h
@@ -1,8 +1,9 @@
+#ifndef E_TYPEDEFS
+
 #ifndef _E_NOTIFICATION_H
 #define _E_NOTIFICATION_H
 
-#include <Eldbus.h>
-#include <Eina.h>
+#define E_NOTIFICATION_TYPE 0x12342166
 
 typedef enum _E_Notification_Notify_Urgency
 {
@@ -21,6 +22,7 @@ typedef enum _E_Notification_Notify_Closed_Reason
 
 typedef struct _E_Notification_Notify
 {
+   E_Object e_obj_inherit;
    unsigned int id;
    const char *app_name;
    unsigned replaces_id;
@@ -73,7 +75,6 @@ EAPI Eina_Bool e_notification_server_register(const E_Notification_Server_Info *
  */
 EAPI void e_notification_server_unregister(void);
 
-EAPI void e_notification_notify_free(E_Notification_Notify *notify);
 EAPI void e_notification_notify_close(E_Notification_Notify *notify, E_Notification_Notify_Closed_Reason reason);
 EAPI Evas_Object *e_notification_notify_raw_image_get(E_Notification_Notify *notify, Evas *evas);
 
@@ -82,3 +83,5 @@ typedef void (*E_Notification_Client_Send_Cb)(void *data, unsigned int id);
 EAPI Eina_Bool e_notification_client_send(E_Notification_Notify *notify, E_Notification_Client_Send_Cb cb, const void *data);
 
 #endif
+
+#endif
diff --git a/src/modules/illume-indicator/e_mod_notify.c b/src/modules/illume-indicator/e_mod_notify.c
index 607f36208..75d7b843b 100644
--- a/src/modules/illume-indicator/e_mod_notify.c
+++ b/src/modules/illume-indicator/e_mod_notify.c
@@ -58,7 +58,7 @@ _e_mod_notify_cb_add(void *data EINA_UNUSED, E_Notification_Notify *n)
    if (n->replaces_id && (nwin = _e_mod_notify_find(n->replaces_id)))
      {
         if (nwin->notify)
-          e_notification_notify_free(nwin->notify);
+          e_object_del(E_OBJECT(nwin->notify));
         nwin->notify = n;
         nwin->id = _notify_id;
         _e_mod_notify_refresh(nwin);
@@ -247,7 +247,7 @@ _e_mod_notify_cb_free(Ind_Notify_Win *nwin)
    nwin->win = NULL;
    e_notification_notify_close(nwin->notify,
                                E_NOTIFICATION_NOTIFY_CLOSED_REASON_REQUESTED);
-   e_notification_notify_free(nwin->notify);
+   e_object_del(E_OBJECT(nwin->notify));
    _nwins = eina_list_remove(_nwins, nwin);
    E_FREE(nwin);
 }
diff --git a/src/modules/notification/e_mod_main.c b/src/modules/notification/e_mod_main.c
index de924e3b2..f5fda9be9 100644
--- a/src/modules/notification/e_mod_main.c
+++ b/src/modules/notification/e_mod_main.c
@@ -14,18 +14,12 @@ static unsigned int
 _notification_notify(E_Notification_Notify *n)
 {
    unsigned int new_id;
-   int popuped;
 
    if (e_desklock_state_get()) return 0;
 
    notification_cfg->next_id++;
    new_id = notification_cfg->next_id;
-   popuped = notification_popup_notify(n, new_id);
-   if (!popuped)
-     {
-        n->urgency = 4;
-        notification_popup_notify(n, new_id);
-     }
+   notification_popup_notify(n, new_id);
 
    return new_id;
 }
diff --git a/src/modules/notification/e_mod_main.h b/src/modules/notification/e_mod_main.h
index 502d5e6c5..fe06ef3c6 100644
--- a/src/modules/notification/e_mod_main.h
+++ b/src/modules/notification/e_mod_main.h
@@ -71,7 +71,7 @@ struct _Popup_Data
 };
 
 
-int notification_popup_notify(E_Notification_Notify *n, unsigned int id);
+void notification_popup_notify(E_Notification_Notify *n, unsigned int id);
 void notification_popup_shutdown(void);
 void notification_popup_close(unsigned int id);
 
diff --git a/src/modules/notification/e_mod_popup.c b/src/modules/notification/e_mod_popup.c
index c544c69e3..9a77a91ac 100644
--- a/src/modules/notification/e_mod_popup.c
+++ b/src/modules/notification/e_mod_popup.c
@@ -28,7 +28,7 @@ _notification_timer_cb(Popup_Data *popup)
    return EINA_FALSE;
 }
 
-int
+void
 notification_popup_notify(E_Notification_Notify *n,
                           unsigned int id)
 {
@@ -37,13 +37,13 @@ notification_popup_notify(E_Notification_Notify *n,
    switch (n->urgency)
      {
       case E_NOTIFICATION_NOTIFY_URGENCY_LOW:
-        if (!notification_cfg->show_low) return 0;
+        if (!notification_cfg->show_low) return;
         break;
       case E_NOTIFICATION_NOTIFY_URGENCY_NORMAL:
-        if (!notification_cfg->show_normal) return 0;
+        if (!notification_cfg->show_normal) return;
         break;
       case E_NOTIFICATION_NOTIFY_URGENCY_CRITICAL:
-        if (!notification_cfg->show_critical) return 0;
+        if (!notification_cfg->show_critical) return;
         break;
       default:
         break;
@@ -54,7 +54,7 @@ notification_popup_notify(E_Notification_Notify *n,
    if (n->replaces_id && (popup = _notification_popup_find(n->replaces_id)))
      {
         if (popup->notif)
-          e_notification_notify_free(popup->notif);
+          e_object_del(E_OBJECT(popup->notif));
 
         popup->notif = n;
         popup->id = id;
@@ -66,9 +66,9 @@ notification_popup_notify(E_Notification_Notify *n,
         popup = _notification_popup_new(n, id);
         if (!popup)
           {
-             e_notification_notify_free(n);
+             e_object_del(E_OBJECT(n));
              ERR("Error creating popup");
-             return 0;
+             return;
           }
         notification_cfg->popups = eina_list_append(notification_cfg->popups, popup);
         edje_object_signal_emit(popup->theme, "notification,new", "notification");
@@ -87,8 +87,6 @@ notification_popup_notify(E_Notification_Notify *n,
 
    if (n->timeout > 0)
      popup->timer = ecore_timer_add(n->timeout, (Ecore_Task_Cb)_notification_timer_cb, popup);
-
-   return 1;
 }
 
 void
@@ -500,7 +498,7 @@ _notification_popdown(Popup_Data                  *popup,
    if (popup->notif)
      {
         e_notification_notify_close(popup->notif, reason);
-        e_notification_notify_free(popup->notif);
+        e_object_del(E_OBJECT(popup->notif));
      }
    popup->notif = NULL;
    if (popup->pending) return;